Tag: Summer

#bestaussieselfie ends Australia Day

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#bestaussieselfie ends Australia Day

Last chance for your customers to enter!

#bestaussieselfie has achieved excellent traction so far and we’ve have received some really great entries.

The summer promotion ends on Australia Day so get some further interaction with your customers, let them know the promo is coming to an end and get them involved by entering their best Aussie inspired selfie by their pool, who knows, they might win… then you can win as well.

We’ve had two winners already for November and December – Daisy has given away two Apple iWatches and two prizes of $500 to be spent by our winners in their Daisy Expert’s store. Yes, Daisy credits the store $500 so the winner can spend the money in any way they like.

Check out our winning December entry from Rio Giannopoulos from Victoria who is spending his $500 prize at winning Daisy Expert Poolwerx Moorabbin.

#bestaussieselfie has been designed to engage with our customers, and to have a bit of fun with us and around their pool. It all helps build solid relationships with our customers… our pool shops… and Daisy.

Most of all, it’s a great opportunity to interact with your customers, keep relevant in their minds and be their go-to person for all pool information, advice, service, supplies and fun! Thanks for your continued support.

Last call before Christmas

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Orders for pre-Christmas deliveries right up to 17th December

It’s been a cracking start to the season and by now we are already looking towards Christmas for a small reprieve (phew). It’s only our guess that few industries around Australia have been as busy as the pool industry!

You’ll be pleased to hear that Daisy does not close down over the Christmas period; except for the public holidays. We will be receiving, processing and dispatching all orders as they are received.

To ensure you receive your deliveries before the jolly man slides down the chimney, last expected pre-Christmas deliveries will need to be dispatched by 18th December so orders will need to be processed by 17th at the latest.

Ho! Ho! Ho! As the hard working Daisy elves will be dispatching all the way up to and over the Christmas period, most orders dispatched from 21st and 22nd may well be delivered before the big day.

However just so you know, even though delivery times may blow out while the transport companies recover from their Christmas pudding, Daisy will still work to our usual turnaround time of a day or two to custom make and dispatch your orders.

 

From all of us at Daisy, we wish you a very Merry Christmas and a Happy Festive Season. Don’t forget to relax, have some fun and get your #bestaussieselfie on!

#bestaussieselfie has begun

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Time to get involved!

As Australia’s favourite pool cover, we want you to have a bit of fun and sell more over the upcoming season! To help, we’re all set for another summer promo #bestaussieselfie!

Supporting this is a full-on digital marketing and social media campaign and of course, your point of sale tools. Have you got the A5 tent cards we sent displayed in your store? The pocket cards are also for you to keep in your pocket or in-store to help you start the conversation with your customers, and even your friends and family.

Feel free to give them away to encourage them to participate. There’s a very cool Apple Watch to be won each month! Spread the news!

That’s right! If one of your customers wins they get an Apple Watch and $500 of pool stuff to spend in store with you. Daisy will pay you $500 for your customer to use in store in any way they want… pool servicing, products and more; as long as you sell it they can buy it.

Get everyone involved by taking Aussie inspired selfies around the pool, sharing them on the Daisy Facebook page and Instagram. Feel free to post about the campaign on your own Facebook page, share and encourage people to enter. Plus, it gives you a fun point of interest to talk about in store.

Don’t forget to remind them to hashtag #bestaussieselfie to be in the running for these awesome prizes.

 

The campaign runs from 1st November 2015 right through to Australia Day 26th January 2016 via Facebook and Instagram.

If you have any further queries about the promotion or for more information on how to maximise promotional opportunities for your store, feel free to call your Area Manager or our Administration Centre on 1300 55 18 11. Otherwise please email us at [email protected]. We’re always happy to help.

Wow, what a start to the season!

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Ramping up production earlier this year to meet high demand

With so many of the states and regions around Australia enjoying beautiful spring (well more like summer) weather, and the threatened El Nino expected to bring higher than average temperatures and lower than average rainfall throughout much of the eastern seaboard this year; the start of the summer season has been a busy time for Daisy.

Daisy has seen solid demand through most parts of Australia with an overall positive and enthusiastic outlook for not only the summer season but for the whole economy as well.

With such a positive outlook for this summer, along with the popular launch of our latest UltraDome+, Daisy is in full summer production a bit earlier this year to meet the increased demand. Don’t forget we’re here to help you capitalise on sales in as many ways as we can from innovative new products, awesome promotions, to quality service!

Doing our utmost, because we care about service.

To give you the very best of service we will do our utmost to custom-make your pool cover and dispatch your order within a day or two from order.

Customers having experienced our exceptionally speedy same day service during the quieter months may notice a slight change back to standard delivery times during the busy season. Regardless, you will still be blown away with our quality service and attentiveness.

Tracking and delivery

At this time of year, freight companies are approaching their peak period as well. This means they have a higher workload so we also work together and keep an eye on turnaround and performance.

Daisy invoices your order on the day it leaves the factory, either in Sydney or Perth. Pro-forma invoices are emailed when the order is input into the system; actual invoices are emailed straight after dispatch. If you notice a prolonged delivery timeframe from invoice date, just let us know so we can follow up on the delivery for you.

The best way to track your delivery is:

  • call the admin centre on 1300 55 18 11 with your invoice number (or order number)
  • or email the details directly to [email protected]

If you are not receiving your invoices or pro-formas make sure we have your correct email address, click here to check with us.

Are you ready to get social?

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With your customers of course!

We mean creating greater reach and online engagement with your customers which will lead to more direct sales for you, and for Daisy. With the huge success of the 2014/ 15 Daisy #bestsplashchallenge, we have another exciting new summer campaign on its way…

We have designed a cool and interactive 2015/ 16 summer campaign designed to interact with our customers and to help push them right into your shop so you can be social.

With great prizes and numerous tangible reasons to deal with you, we are looking forward to a truly amazing Aussie summer season… Watch this space…

Remember how we did last summer? The #bestsplashchallenge did well. We built an engaged audience around fun in the backyard pool, encouraging and doing what we all do… jump in and make a splash! You were involved and your support was excellent; many happy with us promoting their shop to their customers through a non-standard promotional medium.

The number of entrants over the three-month campaign exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic.

View here for a snapshot of our achievements last summer.

A rockstar effort from our Best Splash Grand Prize Winner!

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With BEST SPLASH entries received from all around Australia over the summer months, the competition was fierce on Facebook and Instagram.

Our December BEST SPLASH Winner Rebecca McLevie of WA also took home the Grand Prize, which was $2,000 worth of pool maintenance and supplies from her closest Daisy Expert Southside Pool Service.

Rebecca’s winning BEST SPLASH video now has more than 2100 views, over 50 shares and nearly 130 likes including from the band Sheppard whose song Geronimo was used in the creatively choreographed video.

Last week Rebecca was presented with her prize by our Daisy Managing Director Derek Prince and Jarred Parry from Southside Pool Services in Cannington, WA. Rebecca who was accompanied by her brother and cousin said her prize was going to her Grandad as it was his pool they used on Christmas Day to shoot the video: “We use Grandad’s pool all the time, we even have pool parties there where there can be over 30 of us and Grandad will cook for us on the BBQ,” she said.

“I was so happy winning the GoPro last time and even took it to our Bali holiday immediately. The grand prize is awesome and I want it to go to Grandad to help him. One of the first things he will probably get is a pool cover and roller because he has been talking about it for a while now so we might just order it for him.”

Jarred from Southside Pool Services said, “It still leaves him with plenty of the prize to look after his pool and we would be delighted to help Rebecca’s Grandad spend the rest of the prize money on the various maintenance and supplies that we have in store.”

When collecting her prize Rebecca said in the lead up to the end of the Challenge they were all watching the other entrants of the competition. “There were some real good ones there… we were getting a bit worried as the January winner was getting a lot of likes. Mum said the reach of the video got so much that she was getting friend requests through Facebook from people she knew in the UK,” she added.

If you haven’t already seen it, check out Rebecca’s video here. Congratulations to Rebecca once again on her clever entry. With the catchy music and unique choreography, you’re a worthy winner. Enjoy…

Creative campaign helps build retailer confidence

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Pool industry’s creative campaign made a splash helping build retailer confidence against current trends

In the pool leisure industry, businesses are not selling products like chlorine, pumps or pool covers… they are selling lifestyle, fun and enjoyment in their customers’ back yard. When over two thirds of Australians make their buying decisions using the internet, businesses like Daisy need to more than ever be able to influence buying decisions online, as well as offline. This requires an integrated strategy using all media as well as a relevant campaign to engage the target audience.

According to Daisy Pool Covers and Rollers Managing Director Derek Prince, Daisy’s 2014/15 summer campaign #bestsplashchallenge, which officially closed at the end of January with the Grand Prize winner announced this week, tackled this head on.

“The #bestsplashchallenge utilised a pull and push strategy and engaged end customers as well as our retail channel. We built an online audience around fun in the backyard pool by encouraging people to do what we all do… jump in and make a splash! Our customers were reached through the social media Challenge to create the best splash ever and win by getting the most likes on Facebook or Instagram,” Derek said.

Daisy also supported retailers through in-store point of sale material and driving sales to their store through social media. Many retailers got involved promoting the Challenge as well as having a bit of fun.

Southside Pool Services, based in Cannington WA, was the Daisy retailer from which the January and Grand Prize winner Rebecca McLevie collected her prize so Owner Peter Schmidt said he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.

“We were delighted at the chance to be involved with this creative promotional campaign over the last few months, it has really helped build great awareness of our store,” said Peter.

“The combination of social media with the relevant campaign idea was spot-on given their target market is young families around Australia,” he said.

“The number of entrants over the three months exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic,” said Derek.

Read Pool + Spa article here.

Announcing our January Best Splash Winner!

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We had more than 30 BEST SPLASH entries in January on Facebook and Instagram.

Congratulations goes to Alex Dorrity of NSW for his original BEST SPLASH photo taken with friends at sunset near his home at Kingsley Beach. It was an amazing shot that gained over 106 likes on Facebook.

Alex was overseas when he heard the good news. However, one of the first things he did when he returned was visit his nearest Daisy Expert Poolside Davidson Pool & Spa Services at Salamander Bay. There he was presented with his new GoPro Hero Black Edition camera by Shop Owner Adam Parker.

Our winner Alex, who is currently in his second year of Uni studying to be a Pre School Teacher, was very pleased to win the Go Pro and said it was on his wish list! He said he found the competition on the internet by doing a Google on ‘Win a Camera’. Lucky him!

Alex said, “I dreamed of winning the Go Pro so I was so excited to hear that I’d won when I was on holiday in the US. I’d like to use my new Go Pro to do another ‘SPLASH’ for the Daisy Facebook Page.”

We look forward to seeing Alex’ next SPLASH! Check out his winning entry here:

From our Expert, Adam said he definitely saw future potential to use the promotion in his business and looking back, he said he could have used it to a bigger advantage in November 2014 when he had his Shop Open Day. He’s delighted to be a part of this win/ win idea!

Our BEST SPLASH Grand Prize Winner to be announced this week – stay tuned!

We have a December 2014 #bestsplashchallenge Winner!

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The summer really heated up in December with lots of BEST SPLASH entries on Facebook and Instagram.

Congratulations to Rebecca McLevie of WA for her incredibly creative and well-choreographedBEST SPLASH video to Geronimo by Sheppard, who have also liked her entry on Facebook!

Rebecca was presented last week with her new GoPro Hero Black Edition camera from her closest Daisy Expert Peter Schmidt from Southside Pool Services in Cannington, WA. Peter shared with us that he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.

When we asked Rebecca how she found out about the BEST SPLASH Challenge and she said, “I like doing all this kind of stuff and did a Google search at the start of my holidays to see what online competitions were out there for me to enter over the summer… the BEST SPLASHChallenge really appealed!” Check out Rebecca’s video which has generated to date over LIKES! We’re not the only one who loved it! Well done Rebecca.

January Best Splash Challenge – we’re now in our last month!
We have less than two weeks left in the BEST SPLASH Challenge! This means that YOUR customers have only two weeks left to win the monthly GoPro AND win the overall grand prize! The grand prize is $2000 worth of pool supplies from your store if your customer wins. The best thing is that it is fully subsidised by Daisy.

Any entries that have been nominated along the way will go in the running to win the grand prize. Remember, a great entry and the most number of LIKES is what we need. A great way to get more business and new customers to your store. Don’t forget to help your favourite BEST SPLASH entry by liking it and sharing it as well!

Help us help you!

  • Have your POS flyers and tent cards displayed on your counters and near high traffic areas.
  • Mention the BEST SPLASH Challenge to your customers when they enter your store.
  • Ask them if they’ve heard about it and encourage them to have a look at the BEST SPLASH page bestsplashchallenge.com.au on our website for more details and the official rules.
  • ‘Like’ the Daisy Pool Covers Facebook page, ‘share’ and comment on our posts. A perfect way to engage with your customers as well!

How your customers can enter the Challenge:

  • Take a cool photo or video of their BEST SPLASH and hashtag it with #bestsplashchallenge.
  • Upload it to the Daisy Pool Covers Facebook page and/ or Instagram.
  • By entering, their BEST SPLASH will be in the running to win the latest Black Edition GoPro Hero camera. There’s one being won each month. The #bestsplashchallenge runs over three months from 1 November 2014 to 31 January 2015 on Facebook and Instagram. Catch up with your Daisy Area Manager for the latest campaign news.

November 2014 Best Splash Challenge Winner!

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Congratulations to our November 2014 Best Splash Challenge Winner!

Well done to Glenn Smith of NSW for his creative BEST SPLASH video and his local Daisy Expert Cronulla Pool Perfection.

 

Young dad and new pool owner, Glenn Smith, was the lucky winner of the November prize, a latest GoPro Hero4 Black Edition camera, for his excellent slow motion video! Check it out.

Glenn won the 1st prize not only for his creativity but also by having the most number of likes!He loves his new pool, his back yard parties and now, his new GoPro camera.

“It’s a great promotion, thanks Daisy. I was on the Daisy website looking for a pool cover and saw the promo,” shares Glenn.

What inspired you to enter? We had a bit of a pool party so thought I would set up my camera and have some fun with it.

As a BEST SPLASH winner, you’ll go in the running to win the overall grand prize… $2000 worth of pool maintenance and supplies… Will you be entering another entry to increase your chances? With my new GoPro I might just have to enter again.

When did you get your new pool and are you looking at getting a pool cover? I have only had my pool finished for just over a month now! I will have to get a Daisy pool cover after Christmas.

Winning Daisy Expert Les Colley of Cronulla Pool Perfection is delighted as he has now won a new customer and he said:
“It’s a great promo which supports Daisy’s retailers. I like the way you’re promoting fun. Pools should be fun and the Challenge really drives the general public to our stores. Maintaining internet presence is something I should do but it’s great that Daisy is doing it for me.”
“I would love Glenn to win the major prize, that way Glenn gets $2000 to spend with me!,” Les said.

Thanks to everyone who have supported The Best Splash Challenge so far. We hope this helps drives awareness and also traffic to your stores. After all, extra publicity means extra business!

The #bestsplashchallenge started in November and will end 31 January 2015. We’ve been receiving some awesome entries already for December sand we look forward to yet another winner for December.

Keep helping us to spread the word!

  • ‘Like’ the Daisy Pool Covers Facebook page, ‘share’ and comment on our posts.
  • Check the BEST SPLASH page bestsplashchallenge.com.au on our website for more details and the official rules.

How to enter the Challenge?

  • Take a cool photo or video of your BEST SPLASH and hashtag it with #bestsplashchallenge.
  • Upload it to the Daisy Pool Covers Facebook page and/ or Instagram.

By entering, your BEST SPLASH you will be in the running to win the latest Black Edition GoPro Hero camera. Two more to go; one for December and another for January. The overall grand prize is $2000 worth of pool maintenance and supplies from your local Daisy Expert.