In his interview with Business News WA Managing Director Derek Prince says much of Daisy’s success is due to its quality and reliability.
Tag: Pool Covers
Daisy Helping Disadvantaged Kids
Can you help?
Daisy’s Managing Director Derek Prince is teaming up with peers Marshall Tilby (Totally Workwear Chairman), Peter Scrivener (Loadex Hire General Manager) and Garth Munroe (Southwest Solid Surfaces Director) to take part in the 2015 Variety Creative Car Cruise taking place 19th – 22nd March to raise funds for Variety WA to help assist kids in need.
Derek and his team will be driving two vintage cars from Bunbury to Collie over the four-day cruise. There will be up to 40 cars participating in the popular annual event.
Huge thanks goes to many major Daisy suppliers have already kindly donated to the cause.
Before setting off on his journey, here’s what Derek has to say:
- The main reason you’re participating? A business colleague knew I like my classic muscle cars and after he completed the event last year we spoke about the Variety cause and the opportunity to put something back into the community while still doing something we loved… the whole concept really appealed so thought I’d get involved for the first time this year.
- So what’s the plan? We plan on having a bit of fun while raising money for sick, disadvantaged and special needs kids in WA.
- What type of car will you be in? The car is a beautiful old 70 Ford Falcon XW GT.
How much money do you aim to raise? As much as possible, many of our suppliers have come on board and donated. We have many thousands donated already which is so amazing to see for such a great cause! Follow our journey with photos and updates on the Daisy Facebook page.
Selling Pool Covers in the Off-peak Months
Did you know that autumn is an excellent time to sell pool covers?
Pool covers have a purpose in both the summer and winter months. It’s ok for your customers to own two covers – one for summer, to stop evaporation, save chemicals and warm the water; and one for winter, to make looking after their pool in the off season a breeze.
It’s a win-win situation as your customers will get real benefits all through the year, and we are able to sell two instead of one pool cover with a genuine sense of care for the environment and our customers.
Pool covers have different characteristics with some better suited towards particular seasons.
Daisy WinterKleen Pool Covers are perfect for the Autumn months, as well as all year round. These Pool Covers act as a barrier to leaves and dirt. They allow water to pass through it without allowing dust to enter the pool. Leaves and dirt that fall on the cover can be easily blown or swept off.
Helping you sell more. Tips for Selling Two Pool Covers to your Customers:
Solution selling… Daisy Experts based in leafy areas can potentially sell truckloads of WinterKleen Pool Covers because customers living in these areas would have a strong need this type of cover. We know pool cleaners are continually being pushed to their limits trying to keep up with the onslaught of leaves.
We’ve been told Daisy Experts who know and introduce WinterKleen sell a lot of them by simply telling their customers there is a product that covers the pool, keeps all the leaves and dirt out while still allowing the water through… and when you take it off the pool is clean and you’ve saved water!
Sounds too simple but the Daisy WinterKleen really does work.
Best of luck! Feel free to share with us your feedback on selling WinterKleen over these Autumn months. We’d love to hear from you.
Budding WA creatives inspired by Daisy pool cover offcuts
Budding WA creatives inspired by Daisy pool cover offcuts
Daisy donates its pool cover offcuts to not-for-profit REmida WA to reduce its environmental footprint.
The old saying ‘one man’s trash, is another man’s treasure’ is certainly a proven truth in the re-use industry.
Over the last year Daisy donated each month a truckload full of pool cover offcuts and material to REmida WA, a not-for-profit education centre that collects clean and safe resources from local manufacturers which are used for childhood education, to enable imagination to blossom in a learning environment.
Daisy’s donations have ranged from pool cover offcuts and cardboard tubing to tie strings and rope spools. According to REmida WA General Manager Eden Lennox the vibrant colours and squishy texture of Daisy Pool Cover offcuts make them one of REmida’s top five most popular collected items. They are child safe, tactile and feel good for the kids!
Ms Lennox added that pool covers are always well liked and creatively reused in play space areas in primary schools, day care centres and at festivals like the Perth Writer’s and Beaufort Street Festivals, as well as at their own creative workshops.
REmida collects discarded materials from a selection of industrial areas around Perth and last year collected a total of 400m2 worth of product.
“We really value Daisy’s contributions – pool covers are an exciting and inspirational product for us and they are perfect because they come in larger shapes and sizes,” Ms Lennox said.
“Daisy represents one of the few industries that have really embraced the recycling aspect of manufacturing. They understand the idea of ‘reuse’ which is important because pool covers are a non-recyclable product that would otherwise go to landfill,” she said.
“We are also always well received by Daisy and their staff are always enthusiastic about helping us out which is quite rare, and appreciated as our business is managed by up to about 25 volunteers.”
Daisy Managing Director Derek Prince visited the REmida warehouse this week to find out what goes on behind the scenes of the hardworking collection truck:
“REmida is a great initiative to be involved with as they work tirelessly to turn manufacturing waste into a resource and helping companies like us reduce their environmental footprint – this is what Daisy is passionate about,” Mr Prince said.
“We donate all we can and recycle most of the waste we generate as well,” he said.
“REmida’s group of volunteers are so dedicated to the job and do really well in encouraging community members to reuse discarded material to create something beautiful and I’m glad to be a part of it,” he added.
“Last year’s Beaufort Street Festival peacock and the aquatic diorama created recently by one of our local WA schools were really creative and is satisfying to see our Daisy pool cover offcuts being put to good use!”
Besides pools covers, other top donations include silver tape, rubber blocks, coloured paper products, fabrics, vinyls and cardboard tubes. Among the zaniest items ever received by REmida are 1.3m bear skins and hot pink and bright yellow coloured sticky tubular plastic moulds from injection plastic moulding.
A call out to other manufacturer suppliers! If you are a local manufacturer and have, or know one that has, any industry waste that can potentially be re-used, then please contact REmida WA for a free collection.
Donations are processed, sorted into colours, cut down to useable sizes and displayed in shelving in the REmida warehouse in West Perth so members can see the beauty of the items.
Member teachers and day care carers pay an annual membership fee to gain access to materials at any time. Members tend to adapt and design their classes depending on what’s available at the time.
REmida was founded around the Italian Reggio Emilia Learning philosophy which originated in the Province of Reggio Emilia in Italy where the whole community is involved in the re-use of industry products. REmida is mostly involved with alternative thinking schools in WA where the Reggio Emilia philosophy is encouraged in their childhood education curriculum.
The organisation has been involved with at least 160-170 schools since their inception in 2004 and have seen a significant increase in the number of day care centres utilising their service.
A rockstar effort from our Best Splash Grand Prize Winner!
With BEST SPLASH entries received from all around Australia over the summer months, the competition was fierce on Facebook and Instagram.
Our December BEST SPLASH Winner Rebecca McLevie of WA also took home the Grand Prize, which was $2,000 worth of pool maintenance and supplies from her closest Daisy Expert Southside Pool Service.
Rebecca’s winning BEST SPLASH video now has more than 2100 views, over 50 shares and nearly 130 likes including from the band Sheppard whose song Geronimo was used in the creatively choreographed video.
Last week Rebecca was presented with her prize by our Daisy Managing Director Derek Prince and Jarred Parry from Southside Pool Services in Cannington, WA. Rebecca who was accompanied by her brother and cousin said her prize was going to her Grandad as it was his pool they used on Christmas Day to shoot the video: “We use Grandad’s pool all the time, we even have pool parties there where there can be over 30 of us and Grandad will cook for us on the BBQ,” she said.
“I was so happy winning the GoPro last time and even took it to our Bali holiday immediately. The grand prize is awesome and I want it to go to Grandad to help him. One of the first things he will probably get is a pool cover and roller because he has been talking about it for a while now so we might just order it for him.”
Jarred from Southside Pool Services said, “It still leaves him with plenty of the prize to look after his pool and we would be delighted to help Rebecca’s Grandad spend the rest of the prize money on the various maintenance and supplies that we have in store.”
When collecting her prize Rebecca said in the lead up to the end of the Challenge they were all watching the other entrants of the competition. “There were some real good ones there… we were getting a bit worried as the January winner was getting a lot of likes. Mum said the reach of the video got so much that she was getting friend requests through Facebook from people she knew in the UK,” she added.
If you haven’t already seen it, check out Rebecca’s video here. Congratulations to Rebecca once again on her clever entry. With the catchy music and unique choreography, you’re a worthy winner. Enjoy…
Creative campaign helps build retailer confidence
Pool industry’s creative campaign made a splash helping build retailer confidence against current trends
In the pool leisure industry, businesses are not selling products like chlorine, pumps or pool covers… they are selling lifestyle, fun and enjoyment in their customers’ back yard. When over two thirds of Australians make their buying decisions using the internet, businesses like Daisy need to more than ever be able to influence buying decisions online, as well as offline. This requires an integrated strategy using all media as well as a relevant campaign to engage the target audience.
According to Daisy Pool Covers and Rollers Managing Director Derek Prince, Daisy’s 2014/15 summer campaign #bestsplashchallenge, which officially closed at the end of January with the Grand Prize winner announced this week, tackled this head on.
“The #bestsplashchallenge utilised a pull and push strategy and engaged end customers as well as our retail channel. We built an online audience around fun in the backyard pool by encouraging people to do what we all do… jump in and make a splash! Our customers were reached through the social media Challenge to create the best splash ever and win by getting the most likes on Facebook or Instagram,” Derek said.
Daisy also supported retailers through in-store point of sale material and driving sales to their store through social media. Many retailers got involved promoting the Challenge as well as having a bit of fun.
Southside Pool Services, based in Cannington WA, was the Daisy retailer from which the January and Grand Prize winner Rebecca McLevie collected her prize so Owner Peter Schmidt said he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.
“We were delighted at the chance to be involved with this creative promotional campaign over the last few months, it has really helped build great awareness of our store,” said Peter.
“The combination of social media with the relevant campaign idea was spot-on given their target market is young families around Australia,” he said.
“The number of entrants over the three months exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic,” said Derek.
Read Pool + Spa article here.
Daisy’s first price rise in four years
At Daisy, we stand by our products and have always done our best to keep our retail pricing highly competitive through efficiencies and innovation.
For four years we’ve managed not to increase our pricing to you, even absorbing raw material increases and rising freight costs when we knew times were challenging.
This year however, we’ve had to raise our prices slightly by 2.5%. We hope this has minimum impact to you.
Stay informed! Feel free to catch up with your Daisy Area Manager to keep up to date with our initiatives and to see if we can assist you in any way.
Announcing our January Best Splash Winner!
We had more than 30 BEST SPLASH entries in January on Facebook and Instagram.
Congratulations goes to Alex Dorrity of NSW for his original BEST SPLASH photo taken with friends at sunset near his home at Kingsley Beach. It was an amazing shot that gained over 106 likes on Facebook.
Alex was overseas when he heard the good news. However, one of the first things he did when he returned was visit his nearest Daisy Expert Poolside Davidson Pool & Spa Services at Salamander Bay. There he was presented with his new GoPro Hero Black Edition camera by Shop Owner Adam Parker.
Our winner Alex, who is currently in his second year of Uni studying to be a Pre School Teacher, was very pleased to win the Go Pro and said it was on his wish list! He said he found the competition on the internet by doing a Google on ‘Win a Camera’. Lucky him!
Alex said, “I dreamed of winning the Go Pro so I was so excited to hear that I’d won when I was on holiday in the US. I’d like to use my new Go Pro to do another ‘SPLASH’ for the Daisy Facebook Page.”
We look forward to seeing Alex’ next SPLASH! Check out his winning entry here:
From our Expert, Adam said he definitely saw future potential to use the promotion in his business and looking back, he said he could have used it to a bigger advantage in November 2014 when he had his Shop Open Day. He’s delighted to be a part of this win/ win idea!
Our BEST SPLASH Grand Prize Winner to be announced this week – stay tuned!
Community support for Fitzgibbon’s Jett Corson
Jett Corson, who suffers from Duchenne Muscular Dystrophy, is an inspiration to most people. His optimism and hard work was recognised six months ago, with the gift of a pool donated and specially built with the support of the community. Today, the community support continues for Jett with a further donation from Australia’s largest supplier of pool covers and rollers, Daisy Pool Covers & Rollers and national pool retailer Clark Rubber.
Jett’s mother Susan Anderson said “having the pool accessible at home has enabled Jett to do his hydrotherapy exercises over the last six months more easily. The special ramp has meant that he can get in and out of the pool himself which gives him both motivation and independence.”
“He’s been in the pool at least four to five times a week, even when it rains because it’s heated” she said. “It has really made a difference with his general mobility, weight stability and loosening his stiff and sore muscles”.
Realising the benefits of pool covers in helping to keep the heat in and save on heating costs, Jett’s parents welcomed the new pool cover and roller from Daisy.
“It will make an incredible difference and will lessen the expense of running the heater and chemicals needed to keep the pool in check, as well as help with water evaporation.” Susan said. “We’re so thankful and humbled by the generosity of Daisy and Clark Rubber getting involved and offering their support.”
Daisy Managing Director Derek Prince said Daisy was honoured to be involved.
“We wanted to help Jett and the donation of a Daisy Pool Cover will help keep the pool at optimum temperatures and minimise the family’s expenses and time” Derek said.
Clark Rubber Virginia Manager Michael Young also donated his time to install the Daisy Pool Cover and Roller.
Read the Quest newspaper coverage of the story here
Pool of Knowledge – Daisy Pool Covers & Rollers
As Managing Director of Australia’s largest supplier of swimming pool covers and rollers, Daisy Pool Covers & Rollers, Derek Prince shares his pool of knowledge and the secrets to his success.
Read his interview with Pool + Spa Magazine here, or view the Pool + Spa Magazine Jan/Feb 2015 Edition.
