Category: Promotions

10 year warranties when you install a Daisy!

Posted on

Another solid reason for your customer to deal with you

Daisy is helping your business by offering a 10 year pro-rata warranty to your customers when you install a 525 pool cover. This extended warranty offer shifts the emphasis on the speciality and quality service aspect of your business. It also creates another solid reason for your customer to deal direct with you.

As a specialist you know how to look after the water chemistry and give the right advice… so when you, as a Daisy Expert, sell and install a Series 8 pool cover your customer will receive a 10 year pro-rata warranty. This is two more years of cover than the existing pro-rata warranty for our Series 8 pool covers.

To receive the extended warranty, all your consumer needs to do is register their warranty, show their proof of purchase of the Series 8 pool cover and indicate that you installed it for them. So simple!

See what the Warranty Registration Form looks like here.

Are you ready to get social?

Posted on

With your customers of course!

We mean creating greater reach and online engagement with your customers which will lead to more direct sales for you, and for Daisy. With the huge success of the 2014/ 15 Daisy #bestsplashchallenge, we have another exciting new summer campaign on its way…

We have designed a cool and interactive 2015/ 16 summer campaign designed to interact with our customers and to help push them right into your shop so you can be social.

With great prizes and numerous tangible reasons to deal with you, we are looking forward to a truly amazing Aussie summer season… Watch this space…

Remember how we did last summer? The #bestsplashchallenge did well. We built an engaged audience around fun in the backyard pool, encouraging and doing what we all do… jump in and make a splash! You were involved and your support was excellent; many happy with us promoting their shop to their customers through a non-standard promotional medium.

The number of entrants over the three-month campaign exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic.

View here for a snapshot of our achievements last summer.

No longer is it a level playing field…

Posted on

We’re now extending value on dealing with pool shops as a service provider, and installer!

By changing the playing field, price objection for customers is lost… no longer are we talking about: “I want a cheap pool cover”. If you have a ‘price only’ conscious buyer who wants a product at the lowest price regardless, then you are never going to convert them. Much the same way in that we will not get the mass merchant customer. This is not the market where anyone can survive… as no one wins a race to – rock-bottom.

Pool shops and technicians are a specialist business that offers quality advice and support along with full service. If an end user confronts you with an internet price then we can reply with: “Yes, but with us you receive the 10 year extended warranty”, so no longer is it a level playing field.

Price is price however we need not match an internet price as we are now extending value on dealing with the good old bricks and mortar pool shop as a service provider and an installer, so even if it is the same product… it’s a different price and different end service.

We should not price match the internet with or without a different product, be aware of what you are trying to compete with and up sell a product with extra value…

The Daisy Warranty is without doubt the best in our industry. We actually deliver – with care.

Not only are we now making it easier for your customers to keep track of their purchase from you by giving them the ability to register their purchase online at daisypoolcovers.com.au – our warranties now go for up to 10 years! This means that if they ever have a problem, they can send an enquiry via our website or just call us. We’ll have all their details on record. You’re welcome to do so too!

Did we say 10 years! As of 1st July, we extended the Series 8 pool cover pro-rata warranty from eight to 10 years – but only if they get you, our Expert installer to install it for them, that’s you!. That’s an incentive you can sell to them.

Have you received our letter explaining this extended warranty? If not, just email [email protected] and we will send a copy to you.

Warranties up to 10 years when installed by a Daisy Expert!

Posted on

Daisy pool covers last longer when installed correctly.

The average life of a Series 8 pool cover is eight years. When installed and used correctly, your customer’s Daisy will last a lot longer.

We’re now offering an extended pro-rata warranty for up to 10 years if their Daisy is installed by a Daisy Expert. To ensure your customers are getting the most of out of their Daisy, encourage them to have their Daisy installed and set up properly by a professional and register their warranty online.

[pl_alertbox type=”default”]

Your customers can now register their Daisy Warranty online

Because Daisy products can last for so many years, your customers can now easily register their warranty online. We’ll keep all their details safe for them so they don’t have to!

Two easy steps:

  1. Scan their purchase receipt. Ensuring the date of purchase is clearly visible.
  2. Visit our website, and click on Warranty Registration. Fill in the details and send! Too easy.

For their own records, they can complete the proof of purchase section on the back of the Daisy Care and Warranty Information brochure and staple their purchase receipt to it just in case. Take a look at the brochure in our Resource Centre. We’ll also be sending out a copy of this brochure for pool covers to you in the mail soon too so keep an eye out for it in the post!

By registering and uploading a copy of their proof of purchase, we’ll be able to locate their purchase in a heartbeat. They don’t risk looking their paperwork and worry about where it is years later.

[/pl_alertbox]

We stand by our quality product and we mean it! All Daisy products come with a warranty which covers the purchaser for defective material or workmanship on a pro-rata basis as set out below.

[pl_alertbox type=”default”]

  • S3 Series 3 (200um) UltraDomeTM            3 Years
  • S4 Series 4 (300um) UltraDomeTM            4 Years
  • S5 Series 5 (400um) UltraDomeTM            5 Years
  • S8 Series 8 (500um) UltraDomeTM            8 Years
  • ThermoTech 3mm Foam                           8 Years

[/pl_alertbox]

New ‘Register Your Warranty’ Area on the Daisy Website!

Posted on

Can’t find your warranty forms years later?

At Daisy, we stand by our quality product and we mean it! We rarely get a warranty claim but just in case anything goes wrong we’re here to help you.

All Daisy products come with a pro-rata warranty and are dispatched with love from our warehouse with a Warranty Form along with care and maintenance instructions.

Why register your warranty? By registering your warranty and uploading your proof of purchase, we’ll be able to locate your purchase information in a heartbeat and provide you the support you need, pronto!

Don’t risk losing your warranty documents! Because we have such long warranty periods, it may be years later that you may need it or even worse, the shop dockets have faded! Seen those!

By the way, hopefully with our high quality standards, you’ll never have to call us.

‘Register Your Warranty’ now!

We hope you love your Daisy as much as we do!

[pl_alertbox type=”default”]

DID YOU KNOW?

More on Daisy Pool Cover Warranties:

  • Our warranties are pro-rata month by month and the length of period differs from product to product.
  • Daisy will pay for the amount of time, up to the maximum warranty period, your customer does not achieve the desired results from their pool cover.
  • Your customer pays for the period of time during which they used the product.
  • Our warranties are not redeemable for cash, only as a discount on a replacement cover purchase.
  • Quick summary of our pro-rata warranty coverage:
    • S3 Series 3 (200um) UltraDomeTM            3 Years
    • S4 Series 4 (300um) UltraDomeTM            4 Years
    • S5 Series 5 (400um) UltraDomeTM            5 Years
    • S8 Series 8 (500um) UltraDomeTM            8 Years
    • ThermoTech 3mm Foam                            8 Years
  • What if they haven’t registered their warranties with us? Not a problem. The old system of providing your proof of purchase will work. We will not shy away from any quality issues we have. Never have and never will!

[/pl_alertbox]

Standing by Daisy with our Warranties

Posted on

New warranty registration area – making it easier for you and our customers!

At Daisy, we stand by our quality product. We hope our customers love their Daisy as much as we do. Just in case anything goes wrong we’re here to help them.

All Daisy products come with a pro-rata warranty and are dispatched with love from our warehouse with a Warranty Form along with care and maintenance instructions for all our customers.

By the end of May, we will be shipping out all Daisy products with forms to ask them to register their Daisy Pool Cover or Roller to make it easy for any future claims. Just in case.

It’s going to be easy. Just visit our website and register!

What’s in it for our customers?

By registering and uploading a copy of their proof of purchase, we’ll be able to locate their purchase in a heartbeat. And we’re away helping them at lighting speed. That’s the Daisy service we want to give.

They don’t risk losing their paperwork and worrying about where it is years later.

What’s in it for you our Experts?

In the unlikely case that you have anyone coming in for a claim, you can contact us at Daisy and we’re onto it for you. We’re here to help you.

Helping you sell more! It will also allow us the opportunity to connect with customers and offer them useful pool tips on how to best use their Daisy and maintain their pool for the upcoming season. Watch out for the new Daisy Quarterly Pool Tips eNewsletter.

Check out ‘Register Your Warranty’.

Tell your customers not to forget to register their warranty as of now!
[pl_alertbox type=”default”]

DID YOU KNOW?

More on Daisy Pool Cover Warranties:

  • Our warranties are pro-rata month by month and the length of period differs from product to product.
  • Daisy will pay for the amount of time, up to the maximum warranty period, your customer does not achieve the desired results from their pool cover.
  • Your customer pays for the period of time during which they used the product.
  • Our warranties are not redeemable for cash, only as a discount on a replacement cover purchase.
  • Quick summary of our pro-rata warranty coverage:
    • S3 Series 3 (200um) UltraDomeTM            3 Years
    • S4 Series 4 (300um) UltraDomeTM            4 Years
    • S5 Series 5 (400um) UltraDomeTM            5 Years
    • S8 Series 8 (500um) UltraDomeTM            8 Years
    • ThermoTech 3mm Foam                            8 Years
  • What if they haven’t registered their warranties with us? Not a problem. The old system of providing your proof of purchase will work. We will not shy away from any quality issues we have. Never have and never will!

[/pl_alertbox]

A rockstar effort from our Best Splash Grand Prize Winner!

Posted on

With BEST SPLASH entries received from all around Australia over the summer months, the competition was fierce on Facebook and Instagram.

Our December BEST SPLASH Winner Rebecca McLevie of WA also took home the Grand Prize, which was $2,000 worth of pool maintenance and supplies from her closest Daisy Expert Southside Pool Service.

Rebecca’s winning BEST SPLASH video now has more than 2100 views, over 50 shares and nearly 130 likes including from the band Sheppard whose song Geronimo was used in the creatively choreographed video.

Last week Rebecca was presented with her prize by our Daisy Managing Director Derek Prince and Jarred Parry from Southside Pool Services in Cannington, WA. Rebecca who was accompanied by her brother and cousin said her prize was going to her Grandad as it was his pool they used on Christmas Day to shoot the video: “We use Grandad’s pool all the time, we even have pool parties there where there can be over 30 of us and Grandad will cook for us on the BBQ,” she said.

“I was so happy winning the GoPro last time and even took it to our Bali holiday immediately. The grand prize is awesome and I want it to go to Grandad to help him. One of the first things he will probably get is a pool cover and roller because he has been talking about it for a while now so we might just order it for him.”

Jarred from Southside Pool Services said, “It still leaves him with plenty of the prize to look after his pool and we would be delighted to help Rebecca’s Grandad spend the rest of the prize money on the various maintenance and supplies that we have in store.”

When collecting her prize Rebecca said in the lead up to the end of the Challenge they were all watching the other entrants of the competition. “There were some real good ones there… we were getting a bit worried as the January winner was getting a lot of likes. Mum said the reach of the video got so much that she was getting friend requests through Facebook from people she knew in the UK,” she added.

If you haven’t already seen it, check out Rebecca’s video here. Congratulations to Rebecca once again on her clever entry. With the catchy music and unique choreography, you’re a worthy winner. Enjoy…

Creative campaign helps build retailer confidence

Posted on

Pool industry’s creative campaign made a splash helping build retailer confidence against current trends

In the pool leisure industry, businesses are not selling products like chlorine, pumps or pool covers… they are selling lifestyle, fun and enjoyment in their customers’ back yard. When over two thirds of Australians make their buying decisions using the internet, businesses like Daisy need to more than ever be able to influence buying decisions online, as well as offline. This requires an integrated strategy using all media as well as a relevant campaign to engage the target audience.

According to Daisy Pool Covers and Rollers Managing Director Derek Prince, Daisy’s 2014/15 summer campaign #bestsplashchallenge, which officially closed at the end of January with the Grand Prize winner announced this week, tackled this head on.

“The #bestsplashchallenge utilised a pull and push strategy and engaged end customers as well as our retail channel. We built an online audience around fun in the backyard pool by encouraging people to do what we all do… jump in and make a splash! Our customers were reached through the social media Challenge to create the best splash ever and win by getting the most likes on Facebook or Instagram,” Derek said.

Daisy also supported retailers through in-store point of sale material and driving sales to their store through social media. Many retailers got involved promoting the Challenge as well as having a bit of fun.

Southside Pool Services, based in Cannington WA, was the Daisy retailer from which the January and Grand Prize winner Rebecca McLevie collected her prize so Owner Peter Schmidt said he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.

“We were delighted at the chance to be involved with this creative promotional campaign over the last few months, it has really helped build great awareness of our store,” said Peter.

“The combination of social media with the relevant campaign idea was spot-on given their target market is young families around Australia,” he said.

“The number of entrants over the three months exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic,” said Derek.

Read Pool + Spa article here.

Announcing our January Best Splash Winner!

Posted on

We had more than 30 BEST SPLASH entries in January on Facebook and Instagram.

Congratulations goes to Alex Dorrity of NSW for his original BEST SPLASH photo taken with friends at sunset near his home at Kingsley Beach. It was an amazing shot that gained over 106 likes on Facebook.

Alex was overseas when he heard the good news. However, one of the first things he did when he returned was visit his nearest Daisy Expert Poolside Davidson Pool & Spa Services at Salamander Bay. There he was presented with his new GoPro Hero Black Edition camera by Shop Owner Adam Parker.

Our winner Alex, who is currently in his second year of Uni studying to be a Pre School Teacher, was very pleased to win the Go Pro and said it was on his wish list! He said he found the competition on the internet by doing a Google on ‘Win a Camera’. Lucky him!

Alex said, “I dreamed of winning the Go Pro so I was so excited to hear that I’d won when I was on holiday in the US. I’d like to use my new Go Pro to do another ‘SPLASH’ for the Daisy Facebook Page.”

We look forward to seeing Alex’ next SPLASH! Check out his winning entry here:

From our Expert, Adam said he definitely saw future potential to use the promotion in his business and looking back, he said he could have used it to a bigger advantage in November 2014 when he had his Shop Open Day. He’s delighted to be a part of this win/ win idea!

Our BEST SPLASH Grand Prize Winner to be announced this week – stay tuned!

We have a December 2014 #bestsplashchallenge Winner!

Posted on

The summer really heated up in December with lots of BEST SPLASH entries on Facebook and Instagram.

Congratulations to Rebecca McLevie of WA for her incredibly creative and well-choreographedBEST SPLASH video to Geronimo by Sheppard, who have also liked her entry on Facebook!

Rebecca was presented last week with her new GoPro Hero Black Edition camera from her closest Daisy Expert Peter Schmidt from Southside Pool Services in Cannington, WA. Peter shared with us that he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.

When we asked Rebecca how she found out about the BEST SPLASH Challenge and she said, “I like doing all this kind of stuff and did a Google search at the start of my holidays to see what online competitions were out there for me to enter over the summer… the BEST SPLASHChallenge really appealed!” Check out Rebecca’s video which has generated to date over LIKES! We’re not the only one who loved it! Well done Rebecca.

January Best Splash Challenge – we’re now in our last month!
We have less than two weeks left in the BEST SPLASH Challenge! This means that YOUR customers have only two weeks left to win the monthly GoPro AND win the overall grand prize! The grand prize is $2000 worth of pool supplies from your store if your customer wins. The best thing is that it is fully subsidised by Daisy.

Any entries that have been nominated along the way will go in the running to win the grand prize. Remember, a great entry and the most number of LIKES is what we need. A great way to get more business and new customers to your store. Don’t forget to help your favourite BEST SPLASH entry by liking it and sharing it as well!

Help us help you!

  • Have your POS flyers and tent cards displayed on your counters and near high traffic areas.
  • Mention the BEST SPLASH Challenge to your customers when they enter your store.
  • Ask them if they’ve heard about it and encourage them to have a look at the BEST SPLASH page bestsplashchallenge.com.au on our website for more details and the official rules.
  • ‘Like’ the Daisy Pool Covers Facebook page, ‘share’ and comment on our posts. A perfect way to engage with your customers as well!

How your customers can enter the Challenge:

  • Take a cool photo or video of their BEST SPLASH and hashtag it with #bestsplashchallenge.
  • Upload it to the Daisy Pool Covers Facebook page and/ or Instagram.
  • By entering, their BEST SPLASH will be in the running to win the latest Black Edition GoPro Hero camera. There’s one being won each month. The #bestsplashchallenge runs over three months from 1 November 2014 to 31 January 2015 on Facebook and Instagram. Catch up with your Daisy Area Manager for the latest campaign news.