Home Of The Original Daisy Pool Cover
Come and see us in Brisbane on May 26-27 for the Pool Spa & Outdoor Living Expo. We’ll be in the Brisbane Showgrounds Exhibition Building on stand D44.
We’ll have plenty of new things to show you and look forward to seeing you there!
Every ticket to the show includes access to free seminars held each day as well as a copy of Queensland Pool + Outdoor Design Magazine.
Click here to book your tickets.
Pool industry’s creative campaign made a splash helping build retailer confidence against current trends
In the pool leisure industry, businesses are not selling products like chlorine, pumps or pool covers… they are selling lifestyle, fun and enjoyment in their customers’ back yard. When over two thirds of Australians make their buying decisions using the internet, businesses like Daisy need to more than ever be able to influence buying decisions online, as well as offline. This requires an integrated strategy using all media as well as a relevant campaign to engage the target audience.
According to Daisy Pool Covers and Rollers Managing Director Derek Prince, Daisy’s 2014/15 summer campaign #bestsplashchallenge, which officially closed at the end of January with the Grand Prize winner announced this week, tackled this head on.
“The #bestsplashchallenge utilised a pull and push strategy and engaged end customers as well as our retail channel. We built an online audience around fun in the backyard pool by encouraging people to do what we all do… jump in and make a splash! Our customers were reached through the social media Challenge to create the best splash ever and win by getting the most likes on Facebook or Instagram,” Derek said.
Daisy also supported retailers through in-store point of sale material and driving sales to their store through social media. Many retailers got involved promoting the Challenge as well as having a bit of fun.
Southside Pool Services, based in Cannington WA, was the Daisy retailer from which the January and Grand Prize winner Rebecca McLevie collected her prize so Owner Peter Schmidt said he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.
“We were delighted at the chance to be involved with this creative promotional campaign over the last few months, it has really helped build great awareness of our store,” said Peter.
“The combination of social media with the relevant campaign idea was spot-on given their target market is young families around Australia,” he said.
“The number of entrants over the three months exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic,” said Derek.
Read Pool + Spa article here.
Jett Corson, who suffers from Duchenne Muscular Dystrophy, is an inspiration to most people. His optimism and hard work was recognised six months ago, with the gift of a pool donated and specially built with the support of the community. Today, the community support continues for Jett with a further donation from Australia’s largest supplier of pool covers and rollers, Daisy Pool Covers & Rollers and national pool retailer Clark Rubber.
Jett’s mother Susan Anderson said “having the pool accessible at home has enabled Jett to do his hydrotherapy exercises over the last six months more easily. The special ramp has meant that he can get in and out of the pool himself which gives him both motivation and independence.”
“He’s been in the pool at least four to five times a week, even when it rains because it’s heated” she said. “It has really made a difference with his general mobility, weight stability and loosening his stiff and sore muscles”.
Realising the benefits of pool covers in helping to keep the heat in and save on heating costs, Jett’s parents welcomed the new pool cover and roller from Daisy.
“It will make an incredible difference and will lessen the expense of running the heater and chemicals needed to keep the pool in check, as well as help with water evaporation.” Susan said. “We’re so thankful and humbled by the generosity of Daisy and Clark Rubber getting involved and offering their support.”
Daisy Managing Director Derek Prince said Daisy was honoured to be involved.
“We wanted to help Jett and the donation of a Daisy Pool Cover will help keep the pool at optimum temperatures and minimise the family’s expenses and time” Derek said.
Clark Rubber Virginia Manager Michael Young also donated his time to install the Daisy Pool Cover and Roller.
Read the Quest newspaper coverage of the story here
As Managing Director of Australia’s largest supplier of swimming pool covers and rollers, Daisy Pool Covers & Rollers, Derek Prince shares his pool of knowledge and the secrets to his success.
Read his interview with Pool + Spa Magazine here, or view the Pool + Spa Magazine Jan/Feb 2015 Edition.
Attention all our NSW fans:
Time is running out for New South Wales swimming and spa pool owners to register their pools with the state or local government – you only have until 29 October! Failing to register means fines, and could impact your ability to sell or lease your house.
For more information, check the NSW pool registration website.
From 1 January 2013, the Queensland Water Commission ceased operations.
The Queensland Water Commission provided independent policy advice to Government on South East Queensland regional water security, demand and supply options.
Its policy functions moved to the Department of Energy and Water Supply (DEWS) and its planning and regulatory functions (including setting water restrictions) are now the responsibility of the new bulk water supply authority, SEQwater, and the SEQ council water businesses (distributor-retailers).
The last remaining water restrictions in South East Queensland (SEQ) were lifted on 1 January 2013.
The government, together with SEQwater and the SEQ Council water businesses will consider and develop a new long-term restriction framework and consult with the SEQ community.
The requirement for water efficiency management plans (WEMPs) for large water-using businesses was also lifted on 1 January 2013. However, water service providers will contact businesses directly about any changes or local requirements.
The amended Water Supply (Safety and Reliability) Act 2008 allows SEQ water service providers to impose restrictions or require WEMPs where they consider these necessary.
The water savings targets for new houses and commercial and industrial buildings, which included rainwater tanks, have been reviewed. Changes to the water savings targets in Queensland Development Code MP4.2 and 4.3 are expected in 2013. More information about water saving targets can be found on the Department of Housing and Public Works website.
From 1 January 2013 SEQwater is responsible for the operation of all bulk water infrastructure.
SEQwater will be required to develop a water security program for SEQ. The desired levels of service will be set out in the System Operating Plan (SOP) Version 5 (PDF, 374KB). SOP version 5 will continue to apply until a regulation is made prescribing the revised desired levels of service.
The Bulk Water Supply Code regulates the supply of bulk services such as the supply of water and water services from 1 January 2013. The Bulk Water Supply Code was made by the Minister for Energy and Water Supply under section 360M of the Water Act 2000. The Code replaces the SEQ water market rules.
The Amendments made by the SEQ Water (Restructuring) and Other Legislation Amendment 2012 have omitted the responsibility of the QWC to advise the Minister on the Customer Water and Wastewater code. DEWS is responsible for the code from 1 January 2013.
Tamworth Regional Council has introduced a $100 Daisy pool cover rebate through its Residential Water Saver Rebate Scheme.
The Daisy pool cover rebate is for 50% or up to $100.
The guide lines for the rebate state the pool cover needs to be Smart Approved Watermarked. All Daisy pool covers are Smart Approved Watermarked so all comply.
Click here for further information on the rebate, or download the application form here.
The rebate is in place until 28th February 2014.
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