Daisy keeps prices to Daisy Experts down for another year

With the peak summer months approaching, we all want to increase sales … but not costs!

Daisy is on your side.

Working hard behind the scenes, our operations and supply teams had a clear focus despite cost increases – that is to hold our pricing to you for another year. We’ve done it!

At Daisy, we have committed to maintaining our current pricing level to all Daisy Experts, despite a number of factors that have put pressure on us, including increasing aluminium prices, increasing labour costs along with freight rises and many other ancillary costs.

Looking forward, always.

Innovation, efficiencies and service have always been our hallmark. We like to look forward with constant development and improvement to build the market share and volumes that in turn builds economies of scale into the business. This not only results in innovation but helps us to offset increased costs.

With the introduction and fantastic response of the new Under Bench Roller and the pre-cut pool cover service and dig template parts of the business having increased substantially, we have been able to generate the volume to be able hold the pricing for another year.

Thanks for the support. We are all looking forward to another a great season!

What Is Roller Burn?

Roller Burn is when the pool cover is stored on the roller without the over cover being used to protect the pool cover.

What happens is the sun passes down through the layers, increasing in heat from layer to layer…superheating the pool cover. The compounding heating effect always happens in the same place at the top of the pool cover roll (as the pool cover is always wound up the same way).

Identifying roller burn can be difficult in the early stages, however there are a few tell-tale signs you can look out for.

  1. Pool covers can shrink up to 1% of their length with how they are made however they simply can’t shrink in their width naturally. If the pool cover has shrunk in the width, it is typically the first sign of it being stored on the roller without the over cover in place. The pool cover will shrink at the corners first, then in the width as the Roller Burn becomes more visible.
  2. Roller burn lines are easily spotted as the Roller Burn has ‘shrunk’ the pool cover material in superheated lines across the pool cover – in line with the top revolutions of the roller. These lines are approximately every 600mm and they start from about the second layer of pool cover down from the top of the roll. Depending on how long the damage has been occurring and how long the pool cover is, it will go almost all the way to the other end.

The pool cover will still operate normally regardless of the lines and shrinkage; the only adverse effect will be in the life of the pool cover. Typically we find where the overheating of the roller burn has occurred, the life of the pool cover decreases.

What does pool cover roller burn look like?

How Cool is a Pre Cut Pool Cover?

Custom cut pool covers are a winner not only for good looks (which come with a good fit), but saves you time and wastage.

For accurately measured pools or pre-manufactured fibreglass pools (where we have the data), Daisy can use ‘the machine that goes bing’ to pre-cut for you.

Whether you want your solar pool cover cut to shape, or your Thermotech foam cover cut out or even a black dig template or blue sales template cut out Daisy can cut it out BEFORE you get it.

Check out the video to see how easy Daisy makes it look!

Daisy has invested a huge amount of time and resources to make your life easier – just one more way that Daisy is helping you sell more.

Daisy Under Bench Roller is a hot seller

What a launch!

Recently released, the new Daisy Under Bench Roller has been selling fast … in the middle of winter!

Set to be this summer’s hottest seller!

With summer just around the corner, it’s a perfect time to focus on a high selling and on trend product to max your sales. To help you sell more, here are some answers we have put together to some FAQs.

  1. Custom made: We custom make every Under Bench Roller to suit the pool. That’s right, order the UBR to the right pool measurements and we custom build the unit to suit.
  2. Two easy price points: For all 3 colour models, there is a price for a UBR to suit a pool width up to 2.8m and another price for over 2.85m and up to 6.0 meters wide.
  3. How to price: It’s simple! For example – if you have a 4.0m wide pool, the price is for the large size (up to 6.0m) but Daisy will make the UBR seat 4.5m long with a tube length 4.25m long. We are trying to make it as easy as possible for you to sell and for your customers to get exactly what they need
  4. C sections: The small size (up to 2.8m pool) has 1 centre C section while the large size has 2 centre C sections
  5. Height and weight: The UBR has a standard seating height 510mm and is 505mm wide
  6. The hand wheel can be mounted on either size
  7. It can be installed up to 1 meter away from the pool
  8. There are three colour combinations of leg and bench:
    • Clear Anodised seat bench with powder coated anodic colour frames and seat end caps
    • Light Oak wood look powder coated aluminium seat bench with powder coated black colour frames and seat end caps
    • Western Red Cedar wood look powder coated aluminium seat bench with powder coated black colour frames and seat end caps

      The winner! The Western Red Cedar has been the most popular since the release to date.

  9. No Over Cover is needed. The seating planks fully protect the pool cover from the sun
  10. The UBR is supplied fully drilled ready to assemble in a flat pack. Installation requires bolting the unit together and then to the ground. We supply the masonry drill bit and anchors to bolt it down
  11. Dispatch is normally within 4 working days, not the normal next working day. If there is a pool cover with the UBR all items will be dispatched together
  12. Want power – stand by! It’s in the pipeline with the timing tbc
  13. Retro fit? The UBR is custom made to the pool size and the tube needs to fit correctly between the frames, so unfortunately it can’t be retro fitted
  14. Demos are available at a cost recovery price. If you are interested contact your Daisy Area Manager

 

Thanks to those who have already sent through photos after installation. We use these photos and Facebook posts to promote the product and also your business, so please keep sending photos through or tag us @Daisy Pool Covers on your Facebook posts.

Goodbye Berlin and Venice & Hello Daisy Power!

Goodbye Berlin and Venice

After five years we say goodbye to the Berlin and Venice.

Whilst the high-end power rollers were great and were popular in its time, lower sales volumes had indicated that they’re less on trend. So always wanting to stock only the best selling products for you, we’re shifting our focus. Daisy will run out the last of the Berlin and Venice stock and will discontinue the lines when stocks run out.

Always backing our products, we will continue to support the product for many years to come.

And Hello Daisy Power!

On the other hand, the Daisy Power Roller is a phenomenally successful product. This power roller has grown from strength to strength since its introduction. With two remote controls, programmable roll function and disengage, the Daisy Power sales have been steadily growing to become a strong and reliable product for all our sales.

Check Out the Daisy Power Roller Now!

Thank You Daisy Installers

We love hearing back from our retailers and consumers. Recently we received a couple of wonderful notes about our installers.

Our Sydney and Perth installers do a brilliant job installing pool covers and rollers at customers’ homes. They do the physical labour, answer technical questions and act as the ‘face’ of Daisy.

Here are a couple of recent testimonials that we would love to share about our unsung heroes at Daisy.

Let us know your feedback – good or bad (we prefer good but all feedback is appreciated J). It not only helps us to improve, but it’s also nice to know when we have blown your socks off!

Please feel free to leave us a review on Google, Facebook or simply email – we would love to hear from you!

 

Step Area Tips

Step areas are often tricky business when it comes to pool cover quoting. Let us help simplify the process and share some tips to make it easier for you to measure, quote and answer those difficult questions.

Some frequently asked questions:

What do you mean ‘step area’?

Every Daisy pool cover is custom made and welded in rectangles. If there is a portion of the pool that protrudes out from the main body eg the steps, we can weld on rectangles to cover these sections. The terminology ‘step area’ is the term used to describe the section of the pool cover that we weld to the side.

 

What if I have a swim out and not a step area?

It does not matter if the section protruding out is a swim area, spa or anything else. For all pool covers, this is still treated as a ‘step area’. We like to keep it simple!

 

What is the difference between a left or right step area?

Typically a step area is located near one of the corners. If you are sanding at the step area end and looking at the pool, the step area is usually either to your right or left. If it is by your right foot, we call this a Right Hand step area; on the left side, it is the Left Hand step area.

 

Does it matter where my step area is?

As long as we can locate where the ‘step area’ is, we can weld the additional rectangle to the main body of the pool cover.

 

What if I have more than one step area?

If you have more than one step area, say you have actual steps on the right as well as a protruding spa also on the right but at the other end of the pool, we would call then a Right Hand step area with a Right Hand Top step area.

 

How do I best measure up for a pool cover?

When you measure a step area, remember we make the pool cover in rectangles, so we need the length and width of the main body of the pool, then the length and width of the step area. We then weld the two rectangles together to have the one cover.

We will also need to know where the step area or areas are e.g. left or right and if at the end of a pool or somewhere else. If at the end of the pool, we’ll need to know how far from the end of the pool cover it is.

 

What if I have a different shaped pool?

Don’t worry if you have a unique pool – even if it has lots of curves! All we’ll need is the maximum length and width of the pool and we’ll supply a rectangular cover for on-site fitting.

To measure a step area, remember we are adding it to the main body of the pool cover. If the step area does come outside of the main body, simply measure how long and wide the step area is.

If the step area inverts inwards and it is not further out than the main body, then you don’t need any extra material to cover it. You’ll just have to trim away the excess.

If the pool is tricky, simply take a photo and sketch then email it through to [email protected]. We’re always there to help.

 

Why are the pool cover supplied from Daisy rectangular?

By supplying our pool covers trimmed and welded as rectangles, you’ll get the one pool cover almost ready to go. All you have to do is trim to exact requirements on site using the swimming pool as the real life template. This minimises the risk if you have a slight difference in your measurements and ensures less mistakes and wastage. Oh and we have Daisy scissors to help if you need a pair.

 

Do you cover a step area or not?

Generally the answer will be yes.

However, if the step area is particularly hard to get to every time you roll up the cover then we would advise not to cover it. Likewise, if there is a centre step area section, like a seat built into a wall, that is hard to get to, we would also advise to leave this step area uncovered to make using the pool cover easier.

 

How do I price up a step area?

Pricing a step area is the same as pricing the pool cover. Simply multiply the length by the width (to get the square meters), add the square meters of the step area to the square meters of the main pool size. Multiply the total square meters by the cover price and you’ve got it!

Saving costs: Don’t just take the maximum width of the pool including the step area as the width because once you have cut out the step area there will be a lot of wasted material that the customer has paid for.

 

How do I roll up a pool cover with a step area?

Step areas are normally at the shallow end while rollers are normally located at the deep end away from the entry and exit to the pool.

To recover the pool cover, fold the step area over onto itself to create a clear line of sight to the roller, then roll up the pool cover.  Folding and leaving the step area folded when it is on the roller is fine.

 

What are the limitations to having a step area?

In rare cases, the step area is located at the roller end, which means that it will need to be folded at the beginning of the roll. This is not ideal as it will create an uneven roll and will always veer off one way.

The size of the step area can also be a challenge. It is hard to fold a step area that is over 2–3 meters long or over 1m wide.

We can weld a step area to any size, however folding larger step areas can be awkward.

 

Help is an email away.

If you need help in any way please don’t hesitate to contact us at [email protected].

The Perfect Fit with Pre Cut and Dig Templates

If you have a pre-manufactured fibreglass style pool, Daisy can pre-cut the pool cover to size so you don’t have to.

 

Take the risk out of the equation. 

Daisy Dig Templates are useful in helping to accurately set out the pool location and mark out the dig on fibreglass pools.

Sales / Dig Templates are used to position the pool in the yard to get the sizing and positioning just right for your customer. It saves time and second guessing as your customer will be able to see the pool and what it will look like in its actual setting.

It’s a great sales tool as well as it guarantees a perfect fit for the pool cover – an easier sell!

 

What colour would you like?

Dig Templates are traditionally black in colour and made out of durable polyethylene (PE) material.  Because black is sometimes difficult to visualise as pool water, Daisy also has them in blue!

Find out more about the range. https://commercial.daisypoolcovers.com.au/new-dig-template-sales-tool-for-you/

#BestPhotoBomb Challenge Produces Winning Results

What a summer! It really hotted up with another Daisy Challenge concluding on Valentine’s Day. .. and the love was really shared!

Yet again, the summer campaign in #BestPhotoBomb proved to be a MEGA BOOM with the January – February submissions steaming up with 19 videos and photos submitted.

The winner for the final month was Jason Ferguson and his son Zac from Perth, WA. Zac did so many things right in his video submission on Instagram – with the leap, thumbs up, dab and twist he had a lot going on! It was creative with a twist, and right on with our own Daisy roller in the background!

Our MD, Derek Prince was on hand to present Jason and Zac with the amazing prizes, a UE MegaBoom speaker (which Zac took ownership of immediately!) and $500 to spend at Pool & Spa Mart Bull Creek.

Jason first saw the Daisy Challenge on Facebook and on a sweltering Perth Australia Day, Zac and his dad decided to give it a go. They nailed the video first shot and posted to Instagram where it had over 700 views and comments to share the love! 

A winning summer!
This summer’s challenge proved a real winner again! The competition page drew over 3,000 visits over the 3.5 months and resulted in multiple product enquiries (passed on to our retailers). Perhaps most importantly it allowed thousands of pool owners to view and engage with our brand through social media – another way Daisy is helping you sell more!

We had unprecedented retailer support this year with hundreds of shares from our Daisy Experts – creating a win-win promotion and boosting sales potential even further. Pool & Spa Mart Bull Creek owner, Jacqui Cobanov-Burke has started actively promoting her business through social media in the past few months and has seen a significant increase in enquiries and sales. She said “the Daisy campaign was great to get involved with as all the promotion was done by Daisy. It was easy to flow that through to our social networks as Daisy has a fantastic product”. Jacqui continued “we really noticed the difference in Daisy sales when we were actively promoting them”.

The final result! …

Thousands of LIKES, SHARES and even more VIEWS! Year on year, we build greater engagement and win lots of Daisy fans and this summer, we were even more popular with 42 photo and video entries submitted. Check them all out at https://commercial.daisypoolcovers.com.au/bestphotobomb-entries.

Stay tuned in our next edition for more tips on how to make Social Media sell for you.

2017 #BestPhotoBomb Challenge Entries

In the summer of 2016/17 Daisy Pool Covers launched the #BestPhotoBomb Challenge.

The rules were simple – Hashtag your best bomb photo or video with #bestphotobomb, upload onto the Daisy Pool Covers Facebook page and/or Instagram, get lots of ‘Likes’ and be in the running to win an UE Mega Boom and $500 worth of pool maintenance and supplies each month of the challenge!

Check out the amazing entries below:

Daisy #BestPhotobomb Challenge Winners

Jan/Feb Winner

 

December Winner

Daddy is the self proclaimed bombie king at our house Clint Andrews ? #bestphotobomb

Posted by Anita Andrews on Sunday, 18 December 2016

 

November Winner

Other Entries:

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Congratulations to all our entrants. We  your photobombs!