Budding WA creatives inspired by Daisy pool cover offcuts

Budding WA creatives inspired by Daisy pool cover offcuts

Daisy donates its pool cover offcuts to not-for-profit REmida WA to reduce its environmental footprint.

The old saying ‘one man’s trash, is another man’s treasure’ is certainly a proven truth in the re-use industry.

Over the last year Daisy donated each month a truckload full of pool cover offcuts and material to REmida WA, a not-for-profit education centre that collects clean and safe resources from local manufacturers which are used for childhood education, to enable imagination to blossom in a learning environment.

Daisy’s donations have ranged from pool cover offcuts and cardboard tubing to tie strings and rope spools. According to REmida WA General Manager Eden Lennox the vibrant colours and squishy texture of Daisy Pool Cover offcuts make them one of REmida’s top five most popular collected items. They are child safe, tactile and feel good for the kids!

Ms Lennox added that pool covers are always well liked and creatively reused in play space areas in primary schools, day care centres and at festivals like the Perth Writer’s and Beaufort Street Festivals, as well as at their own creative workshops.

REmida collects discarded materials from a selection of industrial areas around Perth and last year collected a total of 400m2 worth of product.

“We really value Daisy’s contributions – pool covers are an exciting and inspirational product for us and they are perfect because they come in larger shapes and sizes,” Ms Lennox said.

“Daisy represents one of the few industries that have really embraced the recycling aspect of manufacturing. They understand the idea of ‘reuse’ which is important because pool covers are a non-recyclable product that would otherwise go to landfill,” she said.

“We are also always well received by Daisy and their staff are always enthusiastic about helping us out which is quite rare, and appreciated as our business is managed by up to about 25 volunteers.”

Daisy Managing Director Derek Prince visited the REmida warehouse this week to find out what goes on behind the scenes of the hardworking collection truck:

“REmida is a great initiative to be involved with as they work tirelessly to turn manufacturing waste into a resource and helping companies like us reduce their environmental footprint – this is what Daisy is passionate about,” Mr Prince said.

“We donate all we can and recycle most of the waste we generate as well,” he said.

“REmida’s group of volunteers are so dedicated to the job and do really well in encouraging community members to reuse discarded material to create something beautiful and I’m glad to be a part of it,” he added.

“Last year’s Beaufort Street Festival peacock and the aquatic diorama created recently by one of our local WA schools were really creative and is satisfying to see our Daisy pool cover offcuts being put to good use!”

Besides pools covers, other top donations include silver tape, rubber blocks, coloured paper products, fabrics, vinyls and cardboard tubes. Among the zaniest items ever received by REmida are 1.3m bear skins and hot pink and bright yellow coloured sticky tubular plastic moulds from injection plastic moulding.

A call out to other manufacturer suppliers! If you are a local manufacturer and have, or know one that has, any industry waste that can potentially be re-used, then please contact REmida WA for a free collection.

Donations are processed, sorted into colours, cut down to useable sizes and displayed in shelving in the REmida warehouse in West Perth so members can see the beauty of the items.

Member teachers and day care carers pay an annual membership fee to gain access to materials at any time. Members tend to adapt and design their classes depending on what’s available at the time.

About REmida WA

REmida was founded around the Italian Reggio Emilia Learning philosophy which originated in the Province of Reggio Emilia in Italy where the whole community is involved in the re-use of industry products. REmida is mostly involved with alternative thinking schools in WA where the Reggio Emilia philosophy is encouraged in their childhood education curriculum.

The organisation has been involved with at least 160-170 schools since their inception in 2004 and have seen a significant increase in the number of day care centres utilising their service.

REmida on Facebook

Creative campaign helps build retailer confidence

Pool industry’s creative campaign made a splash helping build retailer confidence against current trends

In the pool leisure industry, businesses are not selling products like chlorine, pumps or pool covers… they are selling lifestyle, fun and enjoyment in their customers’ back yard. When over two thirds of Australians make their buying decisions using the internet, businesses like Daisy need to more than ever be able to influence buying decisions online, as well as offline. This requires an integrated strategy using all media as well as a relevant campaign to engage the target audience.

According to Daisy Pool Covers and Rollers Managing Director Derek Prince, Daisy’s 2014/15 summer campaign #bestsplashchallenge, which officially closed at the end of January with the Grand Prize winner announced this week, tackled this head on.

“The #bestsplashchallenge utilised a pull and push strategy and engaged end customers as well as our retail channel. We built an online audience around fun in the backyard pool by encouraging people to do what we all do… jump in and make a splash! Our customers were reached through the social media Challenge to create the best splash ever and win by getting the most likes on Facebook or Instagram,” Derek said.

Daisy also supported retailers through in-store point of sale material and driving sales to their store through social media. Many retailers got involved promoting the Challenge as well as having a bit of fun.

Southside Pool Services, based in Cannington WA, was the Daisy retailer from which the January and Grand Prize winner Rebecca McLevie collected her prize so Owner Peter Schmidt said he was grateful for the opportunity for the extra promotional exposure and potentially a new customer for his store.

“We were delighted at the chance to be involved with this creative promotional campaign over the last few months, it has really helped build great awareness of our store,” said Peter.

“The combination of social media with the relevant campaign idea was spot-on given their target market is young families around Australia,” he said.

“The number of entrants over the three months exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic,” said Derek.

Read Pool + Spa article here.

Pre-cut Daisy Pool Covers and Dig Templates

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The easiest and most effective pool cover that’s exclusive to your pool – be it made of fibreglass or from a pre-manufactured mould!

Daisy’s impressive range of Pre-cut Daisy Pool Covers and Dig Templates can be tailored to your unique pool shape and size.

We use an electronic 3D measuring point capturing device to measure the pool’s shape. All measurements are recorded electronically for precision computer plotting and cutting and help us to be able to reproduce a pool cover to the exact shape of the pool. This degree of accuracy used in measuring and collecting the data guarantees a perfect fit for your pool! Check out this video.

We use this same method to cut dig templates, which are cut outs of the pool shape made out of special width builders plastic. We lay out your new pool in your backyard to find out the correct placement, mark the outside with marking paint and then once everyone is happy, begin digging!

New selections of dig template shapes are added as soon as measurements become available.

Plus – they’re easy to install and can be installed by anyone. Many pool builders utilise this pre-cut service to save their installers time, in turn reduces double handling and the need to revisit the site after they have put the pool in.

Psst… here’s what one of our retailers thinks about the Daisy pre-cut pool cover service…

Ian Dickason Sales Manager at Cookes Pool and Spas in Mildura, Victoria, one of the largest pool builders in the Murray, says they have been using the pre-cut service over the last six months and believes it saves his customers significant time, money and, most importantly, ensures the pool cover will fit perfectly.

“Daisy Pre-cut Pool Covers have a $50 + gst premium however you will recover this outlay with the cost reductions associated with the pre-cut service. If you work out how long it will take to cut it out yourself, then you can easily realise the value for money,” Ian said.

“Pre-cut pool covers are cut using a laser so they are always accurate,” he said.

For more info on these pre-cut pool covers or if you have any other queries, feel free to contact us at [email protected]

DAISY PRICES
Pre-cut Pool Covers
Any size – RRP $50 + GST

Dig Templates
Up to 7m / RRP $56 + GST
Up to 7.1–10m / RRP $65 + GST
10.1m–Plus / RRP $74 + GST

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A message from Daisy’s Managing Director – getting into digital

I’d like to share some thoughts on the importance of marketing to your network and building a digital community around you.

91% of adults have their mobile phones within arms reach 24/7 and are accessing the internet through their mobiles to help with their buying decision.
It’s no wonder the trend for delivering targeted messages to the user’s mobile is continuing to grow. It’s relevant, timely and just plain clever.  Are you visible to your customers? Can your customers find you when they search you on their phone? If they are on their way to see you and can’t find you, then chances are you may miss out on their business. The old adage remains true: if you don’t look after your customer, someone else will.

Be visible, be accessible, be seen… then you will be the one looking after everyone else’s customers. Have an internet presence and make sure your customer can find you. A great way is to test it – try to be your customer and look for yourself.

Facebook is an ideal way to interact with your customers but it is not a set and forget static site –  you do have to post on it regularly to keep it relevant and fresh for your audience.

Connect with Daisy’s Facebook page… like us and share our news on your page. That’s one way to keep your content fresh – use ours!

You’ve probably noticed that over the recent years, we’ve worked hard to build our following. That’s because the more we engage our Daisy customers, the more we can point them to you. Our new website is a testament to how seriously we take the digital platform. How’s yours?

If you’re interested in learning more about how to engage with your customers online I would be happy to spend some time with you. Feel free to drop me a line any time [email protected] and Daisy’s Digital Agency Brand One is also on hand to answer any questions on [email protected]. Here to help you!