Category: Business Tips

How much for a pool cover?

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Daisy Expert best answer: What are you trying to achieve?

This #1 question from our customers only has one reply… That’s great, so what are you trying to achieve?

Before we blindly quote a price, it is up to us as Experts to find out what solution our customer is after by spending time with them to find out what they really want.

After all that’s what they are looking for and are coming in to your store to ask for advice… not the cheapest price!

Quality time spent together to gather enough information to provide solutions is how to win sales. No, we don’t mean at the cost of driving price down; it’s so we can be on the same wave length as our customer.

Ask questions! Query your customer to find out their desires or problems so you can tailor your response and recommendation. By doing this, you will have your customer saying ‘yes, I want that one’ before any price is mentioned.

Query your customer until they divulge what they want, they don’t know how to buy from you so the ‘how much for a pool cover’ question is not asking you to give a dollar amount, it is a question stating that they have a need for something from us and now it is up to us to fulfil that need or desire.

Want to know more, ask your Daisy Area Manager for some upskill training and techniques to assist you in getting sales over the line, or call the Admin Centre on 1300551811 or [email protected]

Last call before Christmas

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Orders for pre-Christmas deliveries right up to 17th December

It’s been a cracking start to the season and by now we are already looking towards Christmas for a small reprieve (phew). It’s only our guess that few industries around Australia have been as busy as the pool industry!

You’ll be pleased to hear that Daisy does not close down over the Christmas period; except for the public holidays. We will be receiving, processing and dispatching all orders as they are received.

To ensure you receive your deliveries before the jolly man slides down the chimney, last expected pre-Christmas deliveries will need to be dispatched by 18th December so orders will need to be processed by 17th at the latest.

Ho! Ho! Ho! As the hard working Daisy elves will be dispatching all the way up to and over the Christmas period, most orders dispatched from 21st and 22nd may well be delivered before the big day.

However just so you know, even though delivery times may blow out while the transport companies recover from their Christmas pudding, Daisy will still work to our usual turnaround time of a day or two to custom make and dispatch your orders.

 

From all of us at Daisy, we wish you a very Merry Christmas and a Happy Festive Season. Don’t forget to relax, have some fun and get your #bestaussieselfie on!

#bestaussieselfie has begun

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Time to get involved!

As Australia’s favourite pool cover, we want you to have a bit of fun and sell more over the upcoming season! To help, we’re all set for another summer promo #bestaussieselfie!

Supporting this is a full-on digital marketing and social media campaign and of course, your point of sale tools. Have you got the A5 tent cards we sent displayed in your store? The pocket cards are also for you to keep in your pocket or in-store to help you start the conversation with your customers, and even your friends and family.

Feel free to give them away to encourage them to participate. There’s a very cool Apple Watch to be won each month! Spread the news!

That’s right! If one of your customers wins they get an Apple Watch and $500 of pool stuff to spend in store with you. Daisy will pay you $500 for your customer to use in store in any way they want… pool servicing, products and more; as long as you sell it they can buy it.

Get everyone involved by taking Aussie inspired selfies around the pool, sharing them on the Daisy Facebook page and Instagram. Feel free to post about the campaign on your own Facebook page, share and encourage people to enter. Plus, it gives you a fun point of interest to talk about in store.

Don’t forget to remind them to hashtag #bestaussieselfie to be in the running for these awesome prizes.

 

The campaign runs from 1st November 2015 right through to Australia Day 26th January 2016 via Facebook and Instagram.

If you have any further queries about the promotion or for more information on how to maximise promotional opportunities for your store, feel free to call your Area Manager or our Administration Centre on 1300 55 18 11. Otherwise please email us at [email protected]. We’re always happy to help.

Have you received your Expert Login?

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Making it easier to order and pay direct

Your new Expert Login has given many of you the opportunity to securely pay monthly accounts via the NAB credit card gateway. Not to mention the ease of placing orders directly to Daisy using the order functionality.

By simply logging on here you have direct access to the Expert Login area. For those who have used it, tell us what you think!

By the way, have you noticed the Warranty Registration area for your customer?

This is the easiest way for your customers to register their Daisy warranty and make sure they receive their 10 year pro-rata warranty on Series 8 pool covers when you install them.

Oh, did you miss the 10 year pro-rata warranty on Series 8 pool covers when you install them?

To receive the extended warranty, all your consumer needs to do is register their warranty, show their proof of purchase of the Series 8 pool cover and indicate that you installed it for them. Read about it here  or view the Pool Covers Warranty Form.

10 year warranties when you install a Daisy!

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Another solid reason for your customer to deal with you

Daisy is helping your business by offering a 10 year pro-rata warranty to your customers when you install a 525 pool cover. This extended warranty offer shifts the emphasis on the speciality and quality service aspect of your business. It also creates another solid reason for your customer to deal direct with you.

As a specialist you know how to look after the water chemistry and give the right advice… so when you, as a Daisy Expert, sell and install a Series 8 pool cover your customer will receive a 10 year pro-rata warranty. This is two more years of cover than the existing pro-rata warranty for our Series 8 pool covers.

To receive the extended warranty, all your consumer needs to do is register their warranty, show their proof of purchase of the Series 8 pool cover and indicate that you installed it for them. So simple!

See what the Warranty Registration Form looks like here.

A new way to order and pay direct on daisypoolcovers.com.au

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Shopping for your customers just got better…

Daisy Experts!

We’ve made a significant update to daisypoolcovers.com.au by adding a new secure Expert Login area especially for you, our Daisy Experts. For your convenience, you can now order and purchase our latest products from the same place, anytime.

This new login area will make it easier for you to order and purchase all your Daisy pool covers and rollers. We think this update will be a big improvement to the way you shop for your customers on daisypoolcovers.com.au.

How does it work?
The Daisy Expert login is a simple and secure ordering and payment gateway supplied by NAB, simply login to:

  • Order direct to Daisy, place orders for all your pool covers and rollers
  • Secure pay your account via credit card.

Visit to see how simple and easy it is to order from Daisy and pay your account. A password protected login will be required so we will be sending you your own personalised login details by email so look out for it in your inbox very soon!

Please contact us at [email protected] if you don’t receive your login details or if you have any questions on how it all works. We hope you benefit from this new functionality.

Why register a warranty?

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Because it’s easier… for everyone!

With this fast paced tech age of login names and passwords, the last thing any of us want is for our customers to have to dig through an old file of old receipts for them to find out when they bought something from us. We all can get quite a surprise when we think we’ve only had a product we’ve been using for a few years, only to find out we’ve had it for a looooong time.

To make it easier for us all, Daisy has devised and developed a simple way for our customers to register their Daisy warranty online on our website which allows us to be the custodian of their important warranty information.

With a simple email or phone call from you or your customer (if their warranty has been registered) we can easily locate the customer and their details with the proof of purchase and the pool size. It’s that easy!

Check out the Register Your Warranty page on our website so you can familiarise yourself with the innovative technology Daisy is constantly developing to help you. Tell your customers to register their warranty now!

More information on our warranties here.

Are you ready to get social?

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With your customers of course!

We mean creating greater reach and online engagement with your customers which will lead to more direct sales for you, and for Daisy. With the huge success of the 2014/ 15 Daisy #bestsplashchallenge, we have another exciting new summer campaign on its way…

We have designed a cool and interactive 2015/ 16 summer campaign designed to interact with our customers and to help push them right into your shop so you can be social.

With great prizes and numerous tangible reasons to deal with you, we are looking forward to a truly amazing Aussie summer season… Watch this space…

Remember how we did last summer? The #bestsplashchallenge did well. We built an engaged audience around fun in the backyard pool, encouraging and doing what we all do… jump in and make a splash! You were involved and your support was excellent; many happy with us promoting their shop to their customers through a non-standard promotional medium.

The number of entrants over the three-month campaign exceeded our expectations, the exposure of the challenge to consumers was also beyond our expectations, and the interaction with our consumers was absolutely fantastic.

View here for a snapshot of our achievements last summer.

No longer is it a level playing field…

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We’re now extending value on dealing with pool shops as a service provider, and installer!

By changing the playing field, price objection for customers is lost… no longer are we talking about: “I want a cheap pool cover”. If you have a ‘price only’ conscious buyer who wants a product at the lowest price regardless, then you are never going to convert them. Much the same way in that we will not get the mass merchant customer. This is not the market where anyone can survive… as no one wins a race to – rock-bottom.

Pool shops and technicians are a specialist business that offers quality advice and support along with full service. If an end user confronts you with an internet price then we can reply with: “Yes, but with us you receive the 10 year extended warranty”, so no longer is it a level playing field.

Price is price however we need not match an internet price as we are now extending value on dealing with the good old bricks and mortar pool shop as a service provider and an installer, so even if it is the same product… it’s a different price and different end service.

We should not price match the internet with or without a different product, be aware of what you are trying to compete with and up sell a product with extra value…

The Daisy Warranty is without doubt the best in our industry. We actually deliver – with care.

Not only are we now making it easier for your customers to keep track of their purchase from you by giving them the ability to register their purchase online at daisypoolcovers.com.au – our warranties now go for up to 10 years! This means that if they ever have a problem, they can send an enquiry via our website or just call us. We’ll have all their details on record. You’re welcome to do so too!

Did we say 10 years! As of 1st July, we extended the Series 8 pool cover pro-rata warranty from eight to 10 years – but only if they get you, our Expert installer to install it for them, that’s you!. That’s an incentive you can sell to them.

Have you received our letter explaining this extended warranty? If not, just email [email protected] and we will send a copy to you.

Pre-cut pool covers guarantee your customers a 100% perfect fit

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Watch this video on how pre-cut pool covers are cut.

What can you see in the video? 

Firstly, a dig template  being cut out of single width heavy duty 200um builders plastic. These are normally for the water line and the coping however your customers can request any size. Dig templates work to get the exact pool location both at time of sale and digging the pool.

Next, you’ll see a ThermoTech foam spa pre-cut cover being cut out perfectly round. Then finally, you’ll see a solar pool pre-cut cover being cut out. Using the data we have, we can manipulate the pool size to supply a pool cover waterline or with a variance of different length upturns.

A 100% perfect fit using precision technology.

Daisy has been collecting valuable customer data on fibreglass and pre-manufactured pool shapes for nearly a decade. This extensive data archive combined with using our precision CAD technology allow us to supply quality pre-cut pool covers to perfectly fit a new pool installation, regardless of unique shape and size requirements.

Whether it is a pool cover to fit waterline, up the side of the pool or with a variance of different length upturns; we can easily manipulate data to suit your customer requirements with 100% accuracy.

Our CAD technology shows the actual cutting format to help us manipulate the data like in the screenshots below.

Screen shot vectorworks screen shot Tangent

 

 

 

 

 

 

 

Pre-cut covers save time in double handling. Not to mention that they give a perfect fit. The installer can install the cover onto the roller right after the pool is installed, even when there is no water in the pool! They don’t take us long to dispatch either.

In the time you’ve made yourself a cup of coffee, we’ve already cut, rolled and packaged up your customer’s pre-cut cover ready to be dispatched and sent from our warehouse. Get your customer to order a pre-cut cover today!